Marketing is generally one of the most costly elements to any small business, but a vital for growth. Traditional marketing strategies such as flyers and postcards can work extremely well, but as more and more people rely on their mobile phones for instant information and become more accustomed to instant gratification when searching for information; this is the ideal way to promote. Email marketing is estimated to have only a 4% open and read rate, so 96% of the cost of email marketing is wasted. Mobile marketing has a 97% open and read rate and is also located on your local clients mobiles which they carry with them all day long.
One of the greatest advantages of mobile marketing is the ability to reach people instantly. With push notifications, you can send out a daily special and as the largest percentage of notifications are read within an hour of being sent. This means you can bring the clients through the door minutes after sending out your notification.
No other marketing tool, with the exception of Google maps, gives you such a geographically targeted audience for your small business marketing strategy. When making use of both these new technologies, you can dominate your market as well as ensure that you only make use of permission based marketing.
What are the Best Apps for Business
Making use of interactive apps for your business marketing will ensure that your customers come back for more. Some of the best features included in the apps are reward programs that offer free deals after a certain number of purchases or discounts for loyal customers. A one touch contact button means ease of use and making use of GPS functions means being able to offer fun interactive offers to those who venture within a radius of your shop.
Your app should also include unlimited notifications so that you can offer as many specials to as many local residents as you would like to without having to incur additional costs. The best apps for business should involve a single setup and development fee with a low maintenance and support monthly cost. Until recently small businesses may have found the price-tag of five to fifteen thousand dollars far beyond their reach for development costs, and fortunately, this is not longer necessary. For an initial investment of around $1500 for development and less than $40 a month service fee, you can have unlimited notifications.
The New York Times stated that mobile marketing is the most powerful media ever invented and now is the time to take advantage of it and grow your business. You can start marketing your business to local residents and can begin to see results within your very first notification submission. As a small business marketing strategy the investment you make in the best apps for business means spending less and reaching more clients who want your services and products.